Understanding why an individual chooses to keep a product received provides key insight to which features are most valued. Unlike traditional advertising, whose sole purpose is to communicate a message, promotional products not only bring value to brands by effectively connecting with the recipient, but they also play a functional role within the consumer’s lifestyle.
Top 10 Reasons People Own Promotional Products
- Conversation Starter: very effective promos at trade shows can open conversations with prospects
- Cause Alignment: the right promos can verify to your customers what your core values are
- Luxury: many of the promos we offer are upscale, quality gifts
- Supports Brand: wearing a t-shirt or using a keychain of your favorite brand is your way of supporting them
- Easy to Reference: good promos with contact info on them like a magnet help your customers reach you
- Likes the Company Message: show you support your favorite companies by using their promos
- Memorable Value: taking home a promo from a special event is a great way to preserve the memories
- Fits Style / Personality: there are so many choices in promos, it’s certain the perfect one is out there for you.
- Enjoyable to Have: some promos are even fun!
- Useful: the best promos are practical
Are your brand’s promotional products useful and kept?
Excerpted with permission from PPAI January 2017
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