In a market that is inundated by businesses offering similar types of products and services, brands need to develop a successful marketing strategy that can help them grow and survive the competition. One of the most popular forms of marketing and advertising today is...
Today’s challenge is to keep your brand relative to your prospects. Advertising has experienced some major milestones. With the emergence of the printing press in the 1440s, television in the 1940s, and the latest technological advancements, brands have been presented...
What’s the difference in buying a brand and buying INTO a brand? If you buy into a brand, you want everything with that logo on it. Just buying a brand doesn’t have the same connection, the same loyalty. For instance, I am a huge Coke fan. If it has the Coke logo,...
Understanding why an individual chooses to keep a product received provides key insight to which features are most valued. Unlike traditional advertising, whose sole purpose is to communicate a message, promotional products not only bring value to brands by...
Branding has everything to do with identity – who you are and what kind of products and services you represent. Successful messaging then creates a voice for brands to connect with their target audience and create a memorable consumer experience. The call to action in...